This is Part 2 of a 3-part article that will help attorneys get the most value from their LinkedIn profile. Whether you have never had a profile, or you consider yourself a LinkedIn Power User, you should find the insights in this trilogy valuable.
In Part 1, we discussed the benefits of maintaining and active LinkedIn Profile.
Today, in Part 2, I’ll go over what an effective LinkedIn profile includes and other tips on making connections and including LinkedIn as a part of your routine.
Next week, in Part 3, we’ll talk about how you can use LinkedIn as a platform to market your personal brand.
9 LinkedIn Tips for Attorneys That Want to Up Their Social Media Game
With all the trouble that 2020 has delivered so far, staying in touch with existing clients and connecting with new ones is more difficult than ever, especially for attorneys whose preferred business development activities revolve around participation in social and charitable organizations and other activities that require face-to-face interaction.
In addition to our current challenges, most attorneys, especially attorneys whose clients tend to be businesses and other organizations, are far behind the rest of the corporate world when it comes to using social media to market their services and communicate with their target audience.
If you fall into either of these categories, now is the time to leverage social media and the technology behind it to make sure you are “front-of-mind” for all of your existing and potential clients, and for most attorneys, the best place to start is LinkedIn.
First, let’s take a look at some facts:
- LinkedIn has over 171 million members in the US.
- Nearly 50% of LinkedIn members are active monthly users.
- There are over 50 million companies listed on LinkedIn.
- Over 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.
- 6 out of 10 users actively look to their LinkedIn feed for industry insights.
If you are new to LinkedIn or haven’t spent much time on your profile or posts, here are 9 tips for getting the most value from your efforts.
#1 – Make sure your profile is complete and professional. A professional headshot is highly recommended. Your profile should be aimed at your target audience and make clear your areas of expertise. For more details constructing an effective profile, HERE is an article that goes into detail about all aspects of an effective LinkedIn profile for attorneys.
#2 – Invite all your current clients to connect as well as individuals that are a part of your target audience. Don’t forget about connecting with all of your current and potential referral sources as well. Use the search tools within LinkedIn to identify individuals by industry, location, role, and company. Also, be selective as to who you connect with. If you connect with everyone you have ever met, it confuses the LinkedIn algorithm and its “suggestions” for potential connections will not be as relevant to your needs as could be. Your connections should be your target audience and others that can help you grow your practice.
#3 – When sending out invitations to connect, always choose the option to “Add a Note”. This can be something short and sweet that communicates why you would like to connect.
#4 – When your request to connect is accepted. Follow-up with an email or LinkedIn message. This should be a casual note that thanks them for accepting your connection request. I also try to comment on something I admire about the organization they work for or the city in which they live.
#5 – Join a few groups. One of the most valuable features of LinkedIn are the user-created groups. There is a group for virtually any profession, specialty, or interest. These groups are a great place to get valuable insight and meet new connections.
#6 – Follow companies. You should definitely follow the official page of any company that is a client, or potentially a client. Following these pages helps you keep up with any news they release and potentially participate in any charity or other outreach project they are supporting. Also, by sharing their posts with your network, you are helping them expand their reach and potentially connect with new clients.
#7 – Follow well known thought leaders. Do you have a favorite author, business leader or other notable person? Follow them and you will get their posts sent to your daily feed and doing so also lets people who visit your profile get an idea of your interests.
#8 – Follow schools and other organizations – Of course, follow your law school and the school where you received your undergraduate degree. This is a great way to connect with potential referral sources. Also follow charities and other organizations that are important to you. Again, this helps you keep up with their news, but it also lets people know what causes you are passionate about.
#9 – Ask for and give referrals. Part of every LinkedIn profile is a section that shows referrals that an individual has received and given. You can request or give referrals directly from any connection’s profile. Giving referrals is a good opportunity for you to show appreciation and give people who visit your profile a bit of your personality and communication style.
Once your profile is set up properly and you have begun the process of making connections, I recommend setting aside a few minutes each day for “maintenance”.
In my next post, I will share some of the ongoing activities you can incorporate into your week that will help you get the most value from your LinkedIn membership.
I hope you found these tips helpful and use them to polish your social media presence and grow your practice.
If you would like more information about the items discussed in this article, please contact us at email@example.com or (800) 863-5272.